Do you use artificial intelligence in your products or website?

Yes. Some images, cover artworks, mockups, product visuals, website texts, graphics, descriptions, emails, internal tools, and code may be built, edited, refined, or prototyped with limited, human-directed support from artificial intelligence tools, primarily ChatGPT and, when needed, other AI-based tools.

Some GBbook covers and other product graphics may include AI-generated, AI-assisted, or AI-modified elements. Some mockups may also be recreated or refined with AI starting from real product photos, for example, to make the product easier to see or to remove unnecessary background details. Some website copy, product descriptions, informational pages, and parts of our internal tools may also be drafted, reviewed, tested, or improved with AI assistance.

We also use an AI chatbot, powered by Noupe (read their Terms of Use here), to answer most questions based on the mostly human-written policies, knowledge base, and FAQ; this chatbot clearly states it is AI-based both in the initial message and its footed.

AI is used only as part of our creative and technical workflow, never as a replacement for human authorship, craftsmanship, or responsibility. It may help us explore visual directions, clean up images, remove distracting background elements from mockups, draft or refine text, prototype tools, debug code, or improve the clarity and consistency of our work. We have been studying them so we can use them correctly, understand their capabilities and limitations, and keep up with their novelties; all our staff has sufficient level of AI literacy and keeps improving their skills.

However, AI does not decide what we make, what we publish, or what we sell. Our ideas, concepts, prompts, references, visual direction, product constraints, technical requirements, and final decisions remain human-led. AI-generated or AI-assisted output is never treated as a finished asset.

Every final product, image, text, game, tool, file, physical object, and any other asset is conceived, curated, prototyped, manually crafted where applicable, reviewed, selected, edited, adapted, completed, and approved by real people at NOW IN TIME before publication, production, or sale.

In short: AI may support parts of the process, but NOW IN TIME products are still real objects created, made, modified, assembled, tested, curated, and shipped by real people.

So can’t we just make the AI-assisted parts yourselves? We can, and in most cases we already know how, and already do it, but read the reason why we use AI here.

Contact us if you would like a full AI audit compliant with EU AI Act (Regulation (EU) 2024/1689).