What is the MC-60 Drive?

The MC-60 Drive is a microcassette USB flash drive built around the idea of turning an old audio format into a functional modern object. It keeps the visual and cultural appeal of vintage recording media, but gives it a new practical use as digital storage. In other words, it is not just a USB stick with a retro skin. The point is the tension between obsolete-looking media and present-day functionality, which is one of the clearest things NOW IN TIME does across the whole catalog. The product is listed on the site as a microcassette USB flash drive with customization options and multiple storage variants, so it clearly sits somewhere between useful object, design piece, and gift.